New Zealand based company Somar Digital has announced the launch of its new Saas solution TransitDash to help unlock the future of public transport information.
After being founded in Wellington in 2008, Somar Digital provides a full suite of web services and design expertise for transport vehicles for key clients such as Metlink, Translink Queensland and various regional councils in NZ.
Somar Digital says TransitDash offers a comprehensive suite of tools that streamline the creation and management of public transport information, delivering significant cost savings, increased operational efficiency and an enhanced customer experience.
Somar Digital product design specialist Lauren Strpko says TransitDash is the ultimate solution for transit managers, office staff and brand and marketing teams who face the daily challenges of balancing cost efficiency with service quality, adapting to technological advancements, and managing operational complexity.
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This all-in-one platform simplifies the creation of crucial assets like service alerts, timetables, disruption collateral and digital departure screens, ensuring that public transport providers can deliver accurate, consistent, and timely information to their passengers with ease.
“Public transport providers have long struggled with outdated systems, inconsistent branding, and the challenge of managing vast amounts of data across multiple channels,” Strpko says.
“TransitDash addresses these pain points by offering a user-friendly platform that not only simplifies workflows but also ensures that all information is accurate, on-brand, and easily accessible to both staff and passengers.”
Key features of TransitDash include:
- Poster and Flyer Builder: Create brand-aligned posters and collateral with integrated GTFS data quickly and easily, reducing the need for external design resources and software.
- Printable Timetables: Generate print-friendly timetables automatically with advanced customisation options, providing a simpler workflow for producing transit information for signage, paper timetable brochures and downloadable content for customers.
- Service Alerts Wizard: Step-by-step service alert wizard to quickly create consistent passenger notifications and service alerts, reducing confusion and expediting disruption communications.
- Live Tracking Map: Provides real-time visibility of all public transport vehicles, allowing transit operators to monitor services, delays and passenger capacity at a glance.
- Digital Screens: Manage and update digital departure screens across transit networks, providing passengers with accurate, real-time information on any screen or display.
- Cost of Journey Calculator: Innovative tool to provide detailed information on the true cost and environmental impact of different travel choices for the same journey.
- Website and App Development: Custom transit websites and apps offering real-time updates, journey planning and seamless data integration for an enhanced commuter experience.
Strpko says TransitDash meets the diverse needs of public transport providers, allowing transit managers to boost team efficiency, offering tools that balance cost effectiveness with quality service.
Somar Digital partners with public transport agencies to deliver easy-to-use tools that communicate effectively with customers across multiple channels. With TransitDash, public transport providers can deliver clear, accurate and timely information across various touchpoints, enhancing the overall passenger experience and building trust with their customers.
“In today’s challenging economic environment where public transport leaders, marketers and administrators are being asked to do more with less, TransitDash’s tools – both individually and collectively will help take the pain points away, supporting a more sustainable, efficient operation,” Somar Digital CEO Fiona Reid says.
Click here to find out more about TransitDash, and click here to view TransitDash promo videos.
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