Somar Digital has announced the launch of its newly designed Baybus website, developed for the Bay of Plenty Regional Council Toi Moana.
Through the updated website, passengers can now access reliable and real-time information to plan their journeys and improve the overall travel experience.
With the Bay of Plenty Regional Council delivering public transport services for the region, Somar Digital was contracted to deliver a modern, user-friendly digital solution.
Somar says the Baybus network, which serves the entire Bay of Plenty region, now has a digital presence that matches its critical role in the community. The updated website helps to streamline navigation, providing more intuitive trip planning tools and offering new features designed to empower passengers with reliable, real-time information.
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With user feedback and thorough UX research, Somar Digital has transformed the site into a highly functional tool that puts user needs at the forefront.
“The new Baybus website improves the experience for our customers. From real-time updates to personalised features, we’ve focused on making it easier and more convenient for everyone to plan their journeys,” Bay of Plenty Regional Council public transport director Oliver Haycock says.
“It’s a step forward in delivering a more reliable and accessible public transport system for the Bay of Plenty community.”
Notable features of the new website include easy trip planning, customisation, personalisation, real-time updates and mobile optimisation.
For Baybus administrators, the redesigned site offers easier management, including the ability to update timetables and service alerts with minimal effort. This efficiency translates into faster communication of important updates to passengers, ensuring the Bay of Plenty’s public transport system remains responsive to its users’ needs.
Fiona Reid, Somar Digital’s CEO, says,
“We’re delighted to support the Bay of Plenty with a new Baybus website that makes planning journeys easier and more intuitive,” Somar Digital CEO Fiona Reid says.
“Somar Digital is committed to helping public transport agencies deliver the best possible services to their customers by creating digital solutions that improve both user experience and operational efficiency.”
For more information on the Baybus website and its new features, click here.
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