Sege Seats was hoping to use the Expo to launch its latest model. In a race against time, it came down to the wire.
Sege’s latest seat product in the 430 seat was set to be installed on an Irizar coach in a world-first appearance for the model. The seats didn’t land in Australia until the week before the Expo.
In just three days, the existing seats on board the Irizar body were taken off, before the new seats were placed inside to launch Sege’s newest range. Taskin was relieved that the last-minute move paid dividends.
“It’s a world first – these seats haven’t been released anywhere and are now being launched here in Sydney,” Taskin told ABC. “We’ve heard that they are nice and comfortable seats. It’s good to see people recognising the comfort and style of Sege’s seats.”
For the week prior to the Expo, Taskin wasn’t sure if the seats would be delivered on time. He admits it was touch and go until they hit Australian shores on the Friday before the Expo.
“It’s huge for us to have these seats here,” Taskin says. “We’ve done it and
we’re incredibly pleased – it was stressful last week.
“It’s unbelievable that we pulled through. The rewards are definitely worth the stress.”
Sege’s diverse seating range meant that even if the new product didn’t arrive, Taskin would’ve had plenty of models to show. Sege’s space was filled with seats of different sizes, shapes and colours. It’s this variation that Taskin says gives Sege a point of difference on the Australian seating market.
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“We have a range of different seating products for a variety of applications,” Taskin says. “We have captain seats, driver seats, school models – our products cater for everyone.
“It’s hard to get this many operators in the one room, so it’s a great opportunity for Sege to talk to people and showcase the best of what we can offer.”
Next to the smattering of models is Sege’s mobile showroom. Taskin says the idea to turn the old bus into a showroom for Sege to show customers came from
his family and has become a valuable part of Sege’s sales pitch.
“The mobile showroom idea came from my daughter years ago,” Taskin says. “This vehicle had been in use for eight years and we thought it was too old, but my daughter thought it would be nice for us to use it to go to people rather than always having them come see us.
“It’s been a massive point of difference for us. People can walk into the bus and enjoy our beautiful range of seats.”
Taskin says the showroom bus is used to pick customers up from airports and give them an intricate tour of Sege’s leading seats.
This includes the new 430 model, which Taskin says is off to a popular start at the Expo.
“The 430 model is the newest seat on the market and suits everybody’s needs,” Taskin says. “It shows Sege can make both plain bus seats and luxury coach seats with additions if the customer wants it.
“Whether it be trays on the back or complex application changes, Sege prides itself on the flexibility of its product.”