Despite historically being a truck accident repair service, the combined Royans Coachworks is now spreading the word about its growing network.
For the newly combined company Royans Coachworks, plenty of water has flowed under the bridge since the last Bus & Coach Expo.
In December 2020, Royans Transport Accident Repairs Australia purchased the Brisbane-based Coachworks. This meant Royans quickly became enmeshed in the world of Australian buses.
Industry stalwart and Royans Coachworks branch manager Scott Isaacs says the Expo has come at an ideal time to educate the Australian sector on the combination of Royans Transport Accident Repairs and Coachworks’s bus background.
“The main benefit of this Expo is showing the industry that we’re now a national brand with 29 sites across Australia and New Zealand,” Isaacs told ABC. “Rather than being just Coachworks, which used to traditionally serve in Queensland, this combination gives us the chance to support people more locally.
“This Expo is about getting the message out that we do now have other branches and that people don’t have to drive to Brisbane to get stuff done.”
Isaacs says industry members in need of bus services can now drive elsewhere other than just Brisbane to receive the Royans Coachworks experience. The company’s stall was filled with details about the launch of the newly amalgamated network that now covers both the truck and bus sectors.
“It’s important that now customers who have businesses set up in multiple states can be supported uniformly by us,” Isaacs says. “Previously it was difficult when companies had to deal with different groups in each state.
“With the Royans team helping us with national contacts, we’re being pointed in the direction of different representatives who customers can visit in different places around Australia.”
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Royans Coachworks national sales manager Graeme Sharp says Royans only did accident repairs in the truck market prior to buying Coachworks. Sharp says he’s excited about the potential within the industry for Royans Coachworks.
“One reason Royans bought Coachworks was to get a foothold in the bus market,” Sharp says. “It certainly was the ideal way in and the perfect company to buy.
“I’ve never seen anything like the Expo. Having never had anything to do with the bus industry previously, it’s amazing to see how friendly and positive everyone is.”
While spreading the new branding and expanding sites across Australia, Sharp wants to learn about the bus industry and how Royans Coachworks can help customers.
“We want to continue spreading our branding that Royans is up and about with Coachworks as the main contact in the bus industry,” Sharp says. “We’ve already started pushing our bus services into Brisbane, Melbourne, Sydney, Adelaide and Dubbo.
“It’ll keep growing in each state. On the sales side, we’ll focus on bus companies before balancing it out and focusing on everything in both industries.”
Although Sharp is a novice when it comes to the Bus & Coach Expo, it’s certainly not Isaac’s first rodeo. The bus and coach veteran says seeing the industry come together once again following the struggles of the COVID-19 pandemic has been heart-warming.
“You can feel the whole industry is coming back to full speed again after COVID,” Isaacs says. “Even the touring businesses I’ve spoken to are preparing
for big years in 2023, so there’s good
energy around.
“Everyone is in a good mood and it’s good to see everyone here. We’re now focusing on how Royans Coachworks can capitalise off this in the coming months.”