Higer’s new names


A new naming system has come into play for Higer as the brand remains a leader

Higer’s new names
Neil Bamford

Higer has developed a new naming convention for its bus models, as the company continues to be a market leader.

With its growing market share and plans to introduce more models to the Australian market in the near future, Higer has developed a new naming convention that streamlines and simplifies the way the various models are named.

The new naming convention will make it easier for customers to see at a glance what the key size and configuration information is for each bus.

Chief Executive Officer Neil Bamford says the models have been given names like Roadboss and Ryder but as they bring more and more models to the market, it makes sense to develop a more easily understood system.

Under the new naming system, each model will be named in the same way, with an H for Higer at the start then two numbers – the first representing the vehicle size and the second referring to the engine power.

The designation S or C is also used to indicate a charter or school model.

 "This change is a reflection of our confidence in the Australian market and our commitment to continuing to grow our presence here," he says.

Bamford says 2013 was a tough year for the industry, with overall industry unit sales down five per cent compared to the previous year.

"The fact Higer has managed to increase sales across our model range in a declining market is something we are very proud of," he says.

Bamford says a focus on customer satisfaction and continuous improvement has driven growth.

"Our Australian sales and technical teams work very closely with the international Higer design and manufacturing divisions to ensure we can provide customers with reliable vehicles suited to their needs. "

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