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Operators have say on QLD tourism

Hundreds of tourism operators have met to discuss the viability of Queensland tourism

July 2, 2013

Hundreds of tourism operators have met to discuss the viability of the Queensland tourism industry.

Workshops looking at the long-term direction of the tourism industry were wrapped up on the Sunshine Coast late last week.

Queensland Tourism Minister Jann Stuckey says 14 workshops were held across the State to seek the perspectives of about 430 tourism operators and industry representatives.

Stuckey says discussions centred on how tourism could be more competitive and successful in the long term.

“Workshop participants examined the challenges and opportunities the trends afford tourism to 2033, discussed their preferred vision of tourism in 20 years, and voted on their top ideas,” Stuckey says.

Stuckey says key topics discussed at the workshops included the role of the community as ambassadors for tourism, the importance of excellent customer service, and the Australian identity in setting Queensland apart on the world stage.

The State Government has a goal of doubling annual overnight visitor expenditure from $15 billion to $30 billion by 2020.

“Our tourism industry is vital to Queensland’s economy, and its long-term success is something that requires long-term planning,” Stuckey says.

“It’s something industry must be engaged in and be proud of.”

The Government is collecting industry feedback via a survey on the DestinationQ website ( until June 30.

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