Coming off the back of an incredibly successful 2023, the past 12 months for Sege Seats have been nothing short of eventful.
With a steady influx of orders and new clients jumping onboard, Sege Seats managing director Lance Taskin told ABC that Sege had a solid year in 2024.
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“This year has seen Sege have a massive year,” Taskin says.
“There have been solid movements within the company, bigger clients coming in to see our offerings and our product range is gaining even more attention.”
A large part of this success was due to the company’s focus on spreading brand awareness by getting out into the community.
“There is no better advertisement than word of mouth,” Taskin says.
“That’s why we have really honed our focus in on providing excellent service that will leave customers happy and wanting to share their stories.”
Sege’s product range does a lot of the heavy lifting in this area. Whether it be the Sege Passenger 4036 model or its 4020F product, Sege Seats’ leading options can be tailored to facilitate and meet any customer needs.
“Seats come as standard and then all of our extras can be added or removed at any time,” he says.
“The seats can suit everybody, from school buses to luxury coaches. It purely depends on customer choice.
“Our customers love the flexibility, comfort, safety and appearance of our seats.”
This versatility was a key aspect of the brand’s stand at the National Bus and Coach Show in Brisbane.
With a range of products set up skilfully in an actual bus, customers were able to visit the stand and get a first-hand look at how they can incorporate the seating into their business.
“We were really successful at the show, with old and potential customers popping in to have a look,” Taskin says.
“There’s no better way of educating someone about a product than by having them there in person.”
What to look forward to in 2025
While Sege’s current product range is gaining momentum, a new launch in 2025 is set to cause even more of a stir for the seating manufacturer.
“We are currently working on new products that are set to be launched throughout the next year,” Taskin says.
“It’s a different concept. It’s a completely new product range from what we have on offer now.
“Be on the look out.”
As customers eagerly await the new range, Sege is also placing a large focus on its customisable options.
While the option to change aspects of the seats has been around for years, the brand wants to one-up its current offerings, encouraging customers to think big.
“We want to make all of our products open,” Taskin says.
“This means making user-friendly seating that suits all of the needs of operators.
“The industry keeps changing, and while sometimes it can be hard to follow it, we are open to any changes and working alongside customers to make seats safer and more comfortable.”
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