Australia, Bus Industry News, Company News, International

Kinetic launches Pride Bus on streets of Auckland

Kinetic has continued the launch of its rainbow-coloured bus fleet across Australia and New Zealand in Auckland

Australasian bus and coach operator Kinetic has unveiled its double decker Pride Bus that’s been introduced into the streets of Auckland. 

The bus was built in partnership with Auckland Transport and Mediaworks and was launched last week to coincide with the start of Auckland’s Pride Month and Festival. 

Kinetic says the bus is a symbol of inclusion for members of the LGBTQIA+ community and sends a clear message to visitors and the community that everyone should feel safe, respected and welcome in Auckland. 

“Auckland Transport is proud to have a high-profile bus adorned with the Pride Flag in our fleet,” Auckland Transport public transport and active modes director Stacey van der Putten says. 

“Not only does it show our support, but it also tells our rainbow communities they are loved and cherished public transport users alongside all our other passengers. 

“Auckland Transport is pleased to have another LGBTQIA+ ally in Kinetic to spread this important message of inclusion across our city.” 

Image: Kinetic

Kinetic launched its first Pride Bus in 2022 on Melbourne’s SkyBus, with the fleet having now grown to 12 across Australia and New Zealand.  

Auckland’s Pride Bus is the second to be introduced in New Zealand following the launch of the vehicle onto the streets of Wellington in March last year. 

Kinetic NZ managing director Calum Haslop says this new Pride Bus is a visible symbol of its commitment to recognising and supporting all sexualities, genders, identities and cultures in the workplace and the communities it serves. 

“The Auckland Pride Festival will see the city come alive this month celebrating diversity, inclusion and compassion and that will be something we hope people think about each time they see this bus drive past them,” Haslop says. 

“Our involvement in the festival is about supporting people so they know they are seen, they are cared for and they are loved. 

“They should always feel safe and comfortable being themselves on our buses and when joining our team to be part of the change we want to see in the community.” 

Auckland Pride Festival executive director Julia Croft says Kinetic’s sponsorship of the festival, which runs for all of February, and provision of the bus is a great addition to the event. 

“Auckland Pride is committed to ensuring that Auckland and its rainbow communities are not just surviving but thriving, and that pride reflects the very best of rainbow Aotearoa,” Croft says. 

Send this to a friend