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Kinetic announces New Zealand bus rebranding

The major Australasian bus and coach operator continues to grow, rebranding its successful NZ operations

NZ Bus and Go Bus, which provide contracted urban bus services with leading councils, will now adopt the Kinetic brand across workplaces, fleet and uniforms where appropriate.

This comes after Kinetic completed the transformation of its Australian business through a brand and quality management platform last year.

All operations in Auckland, Wellington and Tauranga now reflect the Kinetic brand with Hamilton and Christchurch commencing their rebranding this month.

The Go Bus Brand will be retained in regional NZ areas, where Kinetic says it continues to provide leading urban, charter and contracted school bus services in partnership with the Ministry of Education.

Once complete, Kinetic will operate government-contracted bus services in key Australasian cities, including Auckland, Christchurch, Wellington, Hamilton, Tauranga, Melbourne, the Gold Coast, the Sunshine Coast, Hobart and Perth.

Kinetic’s NZ managing director Calum Haslop says the team is excited about the transformation.

“NZ Bus and Go Bus are New Zealand’s leading bus companies, there’s so much to gain bringing our urban operations together,” Haslop says.

“We’re unifying and strengthening our leadership on the decarbonisation of public transport and our teams are doing an amazing job working with our partners on this exciting journey.

“Fundamentally, this is about enticing more people out of cars and onto public transport and lessening the ecological footprint of travel choices.”

Kinetic is targeting a 100 per cent zero emission urban bus fleet by 2035. In the past three years, the company has introduced close to 200 electric buses onto streets in Auckland, Tauranga, Wellington and Christchurch.

“Every month we’re growing our knowledge of implementing zero emission buses, infrastructure and supporting government and councils on their journey towards zero emission targets,” Haslop says.

Recent milestones include launching Australasia’s largest all-electric bus depot in East Auckland in January with 35 buses, and in September a bigger one with 44 buses in West Auckland, before growing to 86 early in 2024.

In a traditionally male-dominated industry, Kinetic is also taking deliberate steps to achieve 50 per cent representation of women across its workforce by 2030. Kinetic is also a proud LGBTQI+ ally as it embraces diversity and allyship.

“Achieving gender equity won’t be easy, but this is our obligation and we’re deeply committed to it. This is one of our greatest opportunities to benefit from broader perspectives, new ideas and reduced bias, with positive ripple effects into the wider community,” Haslop says.

Kinetic’s mission is to improve the livelihoods of the communities in which it operates in.

“If we keep going in the same direction, we are headed for a future marked by environmental breakdown and widening inequality,” Haslop says.

“It’s a reality we refuse to accept, sustainability must be at the heart of everything we do.”

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