Rainbow bus flies sky high for inclusion


Kinetic has made its commitment to diversity and inclusion spectacularly clear with one of its iconic SkyBus red double decker buses transformed with a rainbow-coloured design.

Rainbow bus flies sky high for inclusion
The pride bus will transport customers between Melbourne's two major airports

The ‘Pride Bus’ willadorn freeways and arterial roads connecting SkyBus passengers between the city centre and Melbourne’s two major airports at Tullamarine and Avalon. 

Kinetic says the initiative serves as both a welcome to visitors landing in Victoria and a permanent reminder to the broader community that everyone should feel safe, respected and welcomed in Melbourne.  

Mike Lewis, Inclusion and Equity Manager at Kinetic, said the initiative was a very visible celebration and recognition of LGBTIQ+ communities.   

"We wanted to unveil the design in the lead up to IDAHOBIT (International Day Against Homophobia, Biphobia and Transphobia) and beyond, demonstrating our support for LGBTQI+ communities every day of the year," he said.   

"SkyBus has been an important piece of Melbourne’s fabric for over 40 years, and we are extremely proud of our role as ambassadors to the city. This is one important example of how we are using our position to support the SkyBus team and broader community," Lewis said. 

The buses are apart of the fabric of Melbourne and are used by millions each year

The vehicle features the Progress Pride Flag with an emphasis on inclusion and progression, with the words "You are Loved" in bold font on either side. 

Skybus is an important part of Melbourne’spublic transport network ferrying passengers from both Avalon and Tullamarine into the city. 

Skybus moves around four million people from Melbourne airport into the city every year and is running in a number of major cities including Auckland New Zealand. 

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