By: Fabian Cotter

AUSTRALASIA's favourite bus and coach industry publication, ABC magazine, is undergoing an exciting relaunch of key products and services under its new ownership with Prime Creative Media (PCM), the company has announced.

Now under the new ownership of Prime Creative Media (PCM), ABC magazine gets a new-look weekly EDM and a dedicated business-development manager.

As the nation's largest B2B publisher, Australian-owned PCM recently acquired ABC magazine (www.busnews.com.au) along with a suite of other leading industry titles, in a galvanising move that brings to market an enhanced experience for all involved in the local and international bus and coach scene. 

ABC magazine will now utilise the extensive resources and strengths of Prime Creative Media, with a slew of developments including a new-look weekly EDM and a dedicated Business Development Manager, bringing a more tailored approach to communicating with and supporting avid readers and valued commercial partners alike. 

Investing in both print and digital technology to further increase ABC magazine's reach - notably building upon four years of online growth - the new-look assets aim to fulfil a cornerstone philosophy of Prime Creative to 'grow' the individuals, organisations and industries it engages with. 



Newly appointed BDM Matt Alexander says he's inspired by the clear new focus of ABC magazine and welcomes the opportunity to help Prime Creative - a multi-platform publishing and events business engaged with high-growth industries - to fulfil its aims. 

"I'm really excited to now be dedicated to the bus industry," Alexander said. 

"I've been involved in this industry for over five years and to now have a full focus on busses, and to also work with such an innovative bus community, I couldn't be happier that Prime Creative asked me take on this role. 

"Seeing a new direction and new products for ABC and BusNews.com.au, and to work with a talented team at Prime, can only enhance our readership experience and increase engagement with our content and advertisers"



Prime Creative Media CEO John Murphy says the acquisition of ABC magazine was an important step in supporting this vital industry, by ensuring this leading publication continues into the future. 

"We have been lucky enough to purchase Australasian Bus & Coach magazine recently with our purchase of the Trader Media Group," he said. 

"Prime Creative values this industry and product and will be investing in growing the print and digital offering in this space. 

"Having a variety of print and digital publications owned by Australian companies is critical to maintaining a diverse media landscape," he explained. 

"Far too many publications in this country are closing down, as they adopt digital-first strategies only to lose even more market share to Google and Facebook. By keeping Australian-owned publications alive, we can invest in quality journalists, and cover the important developments taking shape in these industries that play such a critical role in our economy." 



Prime Creative Media publishes more than 80 print and digital platforms, it confirms. It is a top employer of media professionals in Australia, now employing more than 130 full-time, Australian-based journalists, editors, graphic designers, business development professionals, and an in-house IT development team, it states.  

Throughout its history, Prime Creative Media’s mission statement of growing individuals, organisations, and industries drives its work in industry-leading magazines, websites, newsletters and events focused on supporting critical industries to the Australian economy, it explains. https://www.primecreative.com.au/


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