Australasian Bus & Coach (ABC) has reinforced its long-held position as the region’s largest-circulating bus and coach industry magazine, achieving an audited circulation of 3,312 copies per issue in the six months to March 31, 2021, new Circulation Audit Bureau (CAB) figures show.
Since 1957, the CAB has been providing advertisers, marketers and media buyers with verified distribution data on free and controlled circulation magazines, delivering credibility to the media industry. ABC is the only Australian bus and coach magazine to subject itself to the official audit.
Bolstering its overall audience reach, ABC’s digital platform www.BusNews.com.au attracted an all-time record 38,866 visitors in May, up 23.7 per cent on the previous month and 24.5 per cent on the same month of 2020. Year-to-date (YTD) visitors are up 26.6 per cent on the comparable period of last year.
Graham Gardiner, Group Publisher – Industry at Are Media, ABC’s publisher, says the results are in line with the company’s strategy to grow its audience across print and digital platforms to enable advertisers to reach as many in-market buyers as possible and thereby maximise response.
“Our publishing model is platform-agnostic: we publish all content – whether it’s classifieds or our market-leading editorial – across all platforms and let the audience decide where and when they consume it,” he said.
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SOLID SUPPORT
Fabian Cotter, ABC magazine Editor, says the YoY online growth, particularly during recent tumultuous times for the Australasian bus and coach industry, shows solid brand loyalty from readers, of which the title is truly humbled by.
“In terms of pure readership, the solid interest in all things bus as we push on through out of the pandemic has been remarkable.”
“ABC merely endeavours to cover a discerning spectrum of local and global bus news and product development that mirrors the state of play, for an accurate snapshot that bus lovers and industry aficionados can relate to at the time, all the time.
“We thank them for their ongoing support,” he said.
For more information visit: https://industry.aremedia.com.au/
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