‘BUSTECH GROUP’ ANNOUNCED; AUST BUS CORP REBRANDED

By: Fabian Cotter, Photography by: courtesy Bustech Group


In a move that seems as inevitable and logical as it does practical, the ‘working title’ Australian Bus Corporation – representing the conglomeration that was Bustech, Precision Buses and Elphinstone – has been rebranded more succinctly as ‘Bustech Group’, the company has announced.

‘BUSTECH GROUP’ ANNOUNCED; AUST BUS CORP REBRANDED
The rebrand solidifies the company’s stance as an industry leader in the future of Australian mass mobility solutions, according to the Bustech Group.

Touted as a major rebrand, "…to become one integrated mobility brand," and, "…building on its successful foundation as Australia’s leading independent bus manufacturer," the Bustech Group rebrands with, "…a renewed promise to deliver innovative mobility solutions enabled by technology to drive the future of mass mobility in Australia."

 Coinciding with the unveiling of the new brand, Bustech Group launched a new logo and an updated corporate website (www.bustechgroup.com.au) focused on designing, building and delivering market-leading mobility solutions tailored to the needs of its customers, the group states.

The rebrand solidifies the company’s stance as an industry leader in the future of Australian mass mobility solutions, it adds.

"The Bustech Group rebrand reinforces our vision to fuse new transport technologies with our unrivalled bus experience to create innovative mass transit solutions," said Christian Reynolds, ex-Tesla executive and chairman of the new Bustech Group.

"Harmonising the two brands will strengthen our capacity to meet market demand and execute on our technology and innovation roadmap.

"The rebrand also represents the evolution of Bustech Group as a leader in the next generation of connected transit and reaffirms our core ethos of producing innovative transit solutions to better serve our customers," Reynolds said.

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ABOUT BUSTECH GROUP

Bustech Group is an Australian bus group designed for a connected world - delivering integrated, low-emission mass mobility solutions enabled by technology, it explains.

Its buses are designed, built and manufactured in Australia to the specific needs of its customers, it says.

With an emphasis on sovereign capacity and mutually beneficial local supplier partnerships, the Bustech Group operates a micro-factory model driving local economic growth whilst reducing its environmental footprint, the company states.

"We believe the future of mass transit is a connected ecosystem with buses at the heart - and we are committed to enabling the next generation of connected transit," it stated.

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