SITA BUSLINES REBRAND COMPLETE: ‘TRANSIT SYSTEMS VICTORIA’

By: Fabian Cotter, Photography by: courtesy Transit Systems


MORE THAN 18 months after Transit Systems acquired Melbourne-based Sita Buslines – marking the company’s first foray into the state – the rebranded Victorian bus entity is now officially known as Transit Systems Victoria, it was announced recently.

SITA BUSLINES REBRAND COMPLETE: ‘TRANSIT SYSTEMS VICTORIA’
“We look forward to seeing the Transit Systems fleet moving around Victoria, and we’re excited by the possibilities in the state,” said Clint Feuerherdt, CEO SeaLink Travel Group.

The company says it is extremely pleased to launch the new-look Sita Buslines following the acquisition of the group into the Transit Systems portfolio in April, 2019.

The Victorian bus network covers 19 major route services as well as school, rail replacement and charter work, and has 170 buses and 250 employees.

Transit Systems has successfully transitioned more public transport contracts than any other provider in Australia, and is renowned for innovation with leading on-demand services, including ‘turn up and go’ services, and zero-emission transport outcomes already in operation, the company states.

Clint Feuerherdt, CEO SeaLink Travel Group, which wholly owns the Transit Systems subsidiary, says the group is pleased to see the Transit Systems network presence expand into Victoria.

"We have been successfully running the operations in Victoria for over 18 months now, and the time was right to consolidate the branding into the Transit Systems network," Feuerherdt explained.

"It is very much business as usual on the ground, but it demonstrates our commitment to the Victorian transport network as global operator with local knowledge," he said.

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EXPERIENCED TEAM

Transit Systems has a fleet of electric buses running as part of a trial with Transport for New South Wales, as well as being one of the most experienced hydrogen fleet operators, experience gained in the globally renowned Transport for London network, it confirms.

"We are driven by the concept that the more comfortable, convenient, sustainable and reliable we make public transport, the more we can increase patronage, reduce road congestion and decrease emissions - improve performance measurements and outcomes for our clients and the community," said Feuerherdt.

"We have an exceptionally experienced team on board, covering sustainability and innovation to network planning and continuous improvement, with a proud history of result-driven collaboration in all of our contract regions.

"We look forward to seeing the Transit Systems fleet moving around Victoria, and we’re excited by the possibilities in the state," he said.

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ABOUT SITA

As Transit Systems explains, in 2019 it acquired Sita Buslines Pty Ltd and Sita Coaches Pty Ltd, collectively trading as the Sita Group, founded in 1959. The acquisition marked Transit Systems’ strategic entry into the Victorian bus market, it states.

Operating locally as Transit Systems Victoria, the business currently services 21 bus routes providing public transport to the City and Western Suburbs with services to East Melbourne, North Melbourne, Moonee Ponds, Footscray, Yarraville, Newport, Williamstown, Altona North, Sunshine, Deer Park, Caroline Springs and Melton.

The operation has a history of providing high-quality services that today move 3 million passengers each year.

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ABOUT SEALINK

SeaLink is Australia’s largest integrated land and marine, tourism and public transport service provider with established international operations in London and Singapore, it explains.

It is one of Australia’s most experienced and diverse multi-modal transport businesses, boasting performance-driven capabilities across ferry, bus and light rail, it says.

SeaLink is made up of Australian marine and tourism operations and Transit Systems’ domestic and international public bus and light rail transport operations. It moves more than 280 million customers per year, has more than 8,600 employees and operates approximately 3,500 buses and 80 ferries, it confirms.

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