FAMILY BUS OPERATOR CHANGES LOGO TO HONOUR ESSENTIAL WORKERS

By: Fabian Cotter, Photography by: courtesy Koala Koaches


IN THANKING all those who “…keep our country moving forward safely,” a family-run Queensland bus operator has updated its corporate branding to honour all essential workers – “including all bus drivers”, Koala Koaches has announced.

FAMILY BUS OPERATOR CHANGES LOGO TO HONOUR ESSENTIAL WORKERS
According to The Gold Coast's Koala Koaches, this was its way of thanking all essential workers for their efforts during Covid-19, including “all bus drivers”.

The company has recently updated its livery by re-introducing a graphic of a koala, and a gum leaf, to its signage – even more so emotively poignant and respectful given the destructive bushfires across Australia earlier this year - and changed to using teal and charcoal colours. 

Yet perhaps most impressively, the company has honoured its namesake iconic animal and those at the forefront of the current Covid-19 coronavirus pandemic situation by including stickers of a large koala head wearing a face mask, underwritten by the words: "THANK YOU all Essential Workers!"

According to the company, this was its way of thanking all essential workers for their efforts during Covid-19, including "all bus drivers" and those that work in the transport industry, who "keep our country moving forward safely."

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UNPRECEDENTED TIMES

Like many long-standing family owned bus and coach operators and businesses across Australasia, the 58-year-old Koala Koaches says it’s never seen anything like Covid-19 and will do its bit to, "…continue to work through these difficult times together, to slowly get all businesses back to normality."

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ABOUT KOALA KOACHES

Koala Koaches specialises in providing quality and competitively priced coach, bus and minibus hire in and around the Gold Coast, Queensland, it states.

It operates a fleet of various sized buses and coaches, with seating for 7- to 67 passengers. All vehicles are available for charter, for very small to very large groups, it explains.

Koala Koaches commuters, minis and midis are also available for self-drive hire, to people over 25 years of age and holding the appropriate driver's License, it states.

Since 1963, Koala Koaches has been a local, family owned and operated bus and coach company, based in Burleigh Heads.

In 2013 it celebrated its 50th anniversary.

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