BUS FANS AND LOYAL READERS – ABC SAYS ‘THANK YOU!’

Photography by: Ellen Dewar (main image)


Australasian Bus and Coach (ABC) posted strong audience growth in 2019, with print circulation holding steady and its digital audience (www.busnews.com.au) expanding by double-digits, the latest official data shows.

BUS FANS AND LOYAL READERS – ABC SAYS ‘THANK YOU!’
The stellar December 2019 result lifted Bauer Media Group’s combined UA (Unique Audience) to 2.103 million for the calendar year.

Circulation Audit Bureau (CAB) figures reveal ABC magazine’s circulation was an average of 3,502 copies per issue in the six months to September 31, 2019. ABC is the only local bus and coach industry magazine title that participates in the official independent audit.

Bolstering its overall audience reach, Nielsen Digital Content Ratings (DCR) data shows ABC’s BusNews.com.au grew its Unique Audience (UA) by 11.65 per cent to an average of 12,736 per month in the period June-December 2019 (compared with the previous corresponding period).

Driving the digital audience growth was traffic from organic search (+6.3 per cent) and email (+5.2 per cent). Subscribers to ABC’s weekly e-newsletter hit a record 4,837 in January of this year, up 4.2 per cent year-on-year.

Linkedin Stats ABC FC.JPGROBUST GROWTH

Strong performances from BusNews.com.au (+22 per cent YoY) and sister sites OwnerDriver.com.au (+64 per cent YoY) and TradeTrucks.com.au (+30 per cent YoY) pushed the combined UA of Bauer Media Group’s digital truck and bus classifieds network to 225,638 in December 2019 – up 30 per cent YoY.

The stellar December 2019 result lifted Bauer Media Group’s combined UA to 2.103 million for the calendar year.

Robust traffic growth, combined with a 13 per cent YoY increase in trucks and buses for sale to 27,861 items, saw enquiries up 0.51 per cent YoY in December. This improved performance continued into January of this year, with enquiry numbers the highest since May 2019.

December’s strong digital result further bolsters Bauer Media Group’s total audience reach across its six key platforms – television, web, email, video-on-demand, social, magazines and live events - cementing its position as Australia’s leading multi-platform truck and bus classifieds publisher.

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YOUR CHOICE

"Bauer Media’s singular strategy is to continue growing our audience across our six key platforms to enable advertisers to reach as many in-market buyers as possible and thereby maximise response," General Manager – Industry, Graham Gardiner, said.

"While digital is a crucial and rapidly growing element of this multi-platform model, we also recognise that a large number of in-market buyers still prefer to consume content on other mediums, including print, email, TV and video, and events.

"Our publishing model is platform-agnostic: we publish all content – whether it’s classifieds or our market-leading editorial – across all platforms and let the audience decide where and when they consume it."

For more information visit:

https://www.busnews.com.au/advertise

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