DYSON ENHANCES BUS ALPS LINK FOR VICTORIAN SNOW SEASON

By: Fabian Cotter, Photography by: courtesy Dyson Group


TRAVELLERS from across the world seeking to enjoy the Victorian snow season will now benefit from the Dyson Group’s newly enhanced Alps Link, the company announced recently.

DYSON ENHANCES BUS ALPS LINK FOR VICTORIAN SNOW SEASON
The Dyson Group is hopeful of expanding the Alps Link service to seven days per week, it says.

Aimed to give "…the public easier access to the snow this winter", snow-goers will have easier access to the Mt Hotham Resort with the Dyson Group introducing a fully integrated booking system into the Alps Link service, according to Dyson.

Alps Link is a bus service running from Bright to Omeo via Hotham, one of the most popular snow resorts in Victoria, it states.

Jamie Dyson, regional services manager of the Dyson Group, believes the introduction of an online booking system will make it much easier for travellers all over the globe to utilise the service.

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"We had a pretty clunky booking method in place that made it hard for both our customers and our administration staff," Dyson said.

"This new system will give customers access to book at any time of the day, anywhere in the world," he explained.

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A BETTER ALTERNATIVE

Alps Link is a nice change to the notoriously pricey snow tourism, the company says. Being a government-owned bus run, the service is a much cheaper alternative to other options, it explains.

A family of four using Alps Link from Bright to Mt Hotham return (including the mandatory resort passes) costs $85.40. The next cheapest bus option is $224, it says.

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FUTURE EXPANSION

Alps Link currently runs three days per week during winter. The Dyson Group is hopeful of expanding the service to seven days per week, as the public becomes more aware of the great value Alps Link offers, the company says.

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ABOUT DYSONS

The Dyson Group, a family owned and operated bus company, has been in business since 1952, it states. Its reputation for high standards of safety and reliability are key factors that have contributed to its success and longevity as a coach and bus company in Melbourne and Victoria, it explains.

The Dyson Group has four generations of experience in quality passenger transportation and operates more than 500 buses and coaches while employing in excess of 900 staff in metropolitan Melbourne, regional Victoria and NSW, it says.

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ABOUT MT HOTHAM

Located just 4.5 hours drive from Melbourne, Mt Hotham is the Victorian Alps of the Great Dividing Range. It boasts spectacular views, its own airport and a 320 hectares of ski terrain, it states.

Considered the 'Powder Capital' of Australia, Mt Hotham is the only resort in the Southern Hemisphere where the village is located on top of the mountain, ensuring "...endless awe-inspiring views and ski-in, ski-out opportunities from wherever you are in the village," it says.

Australia’s 'highest alpine village' has 13 chair lifts, three terrain parks and 35km of cross country skiing on offer.

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