DAIMLER BUS CALENDAR WINS ARTISTIC DESIGN AWARD

By: Fabian Cotter


A 2019 DAIMLER calendar produced showcasing a range of its luxury Setra coaches themed with an array of monthly colours has won first prize in the prestigious Gregor Calendar Awards competition in Europe.

DAIMLER BUS CALENDAR WINS ARTISTIC DESIGN AWARD
"The twelve colours from the Setra design program take us through the year.”

The jury members for the world-renowned event - who sift through around 700 calendars from photographers and publishers – concluded of the Setra "Colours" photo calendar that, "The twelve colours from the Setra design program take us through the year."

"It starts with orange, moves on to a sea of yellow petals in May and even sports a December that is as red as Santa Claus himself.

"A coach in the same colour tone unobtrusively accompanies each motif, thus underscoring our anticipation of future trips. A design that is powerful, monochrome and yet greatly nuanced."

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A LONG TIME COMING

The prize was awarded by Baden-Wuerttemberg's Ministry for Commerce, Labour and Housing; the Graphics Club Stuttgart; and the Print and Media Association in the Haus der Wirtschaft in Stuttgart, Germany.

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In recent years, the Setra photo calendar has won three bronze prizes and a silver in the competition, so now it has finally clinched the top prize.

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