AUSTRALASIAN BONLUCK AND OPTARE BUS DISTRIBUTORS JOIN FORCES


LOCAL DISTRIBUTOR for Bonluck buses – Bus and Coach Sales Australasia (BCSA) – and Optare’s bus distributor – Bus Corp Oceania (BCO) – have announced a mutually beneficial business link to provide national sales and service coverage for each other’s product, it’s reported recently.

AUSTRALASIAN BONLUCK AND OPTARE BUS DISTRIBUTORS JOIN FORCES
Optare and Bonluck's local distributors have entered a new "mutually beneficial" partnership, it's claimed.

As part of the arrangement, BCO will become the Bonluck dealer for NSW, Victoria, SA, WA and New Zealand, while BCSA will become the dealer for Optare in Queensland and Northern NSW, handling sales and service for the brand in both regions.

BCSA’s directors Rodd Hood and Athol McKinnon say they are enthused by the tie-up with BCO and Optare, as well as BCO becoming the Bonluck dealer across Southern Australia.

"Optare is such an exciting and innovative brand with so many clever features, including their lightweight designs, and we are very enthusiastic about expanding Optare's footprint in Queensland," said Rodd Hood.

"Athol and I have also been intimately involved over the past decade in the design of Bonluck buses to ensure they are built for the unique conditions and climate in Australia and NZ," he added.

"We are pleased to be working closely with BCO to establish an extensive sales [and] aftersales support network for the Bonluck brand across Australia and NZ and handling Optare in Queensland and Northern NSW," he added.

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NSW OFFICE

According to BCO general manager Jason Pecotic the appointment of BCSA as Optare's dealer in Queensland and Northern NSW, and BCO's sign-on as the Bonluck dealer across the rest of Australia and NZ, underlines the commitment to both Optare and Bonluck as serious players in the bus and coach markets down under.

"BCSA has a long history in the bus and coach industry with a strong reputation for customer service and is ideally situated at Yatala near Brisbane to service the major Brisbane and Gold Coast markets, as well as the larger Queensland and Northern NSW markets," said Pecotic.

"BCSA's extensive industry knowledge and experience will deliver peace of mind to all our Optare customers while BCSA's in-house workshop is fitted with the most advanced equipment and staffed by industry's leading technicians," he added.

"Between them BCSA's directors Rodd Hood and Athol McKinnon have over 80 years of experience in the bus and transport industry and they both have a passion for the bus and coach industry that is second to none and that will be invaluable as Optare builds its base in Queensland and across Australia."

"BCSA's vision is to be an innovative leading supplier of quality passenger vehicles with its core values being quality, safety, reliability and affordability, which aligns perfectly with Optare."

The announcement of the expansion of the Optare and Bonluck dealer networks follows the recent establishment of BCO's New South Wales office at Smithfield in Sydney's west and comes as the company opens its new sales and support office in the Auckland suburb of Wiri, where Joe Crickett has joined the team to manage BCO operations for New Zealand.

Since start-up mid-2017 BCO has grown from its base at its head office in Melbourne and has seen a surge of interest in the Optare product since its debut at the Bus and Coach Expo on the Gold Coast last September, it’s claimed.

"Just as BCO has expanded its operations in NSW, it’s clear that many Queensland fleets are also considering Optare purchases for their operations and the agreement with Rodd, Athol and the BCSA team will enable us to better service those customers," said Pecotic.

"BCSA will have Optare demonstrator buses available from its Yatala operation for Queensland fleets to trial on their own routes enabling them to benchmark the Optare buses against their current vehicles to see the efficiency gains that can be made," he said.

Pecotic revealed that on a recent visit to the Bonluck factory in China he saw  the full range of products being built to specification for local conditions including luxury coaches for Australia, articulated buses for NZ and nine-metre city buses being built for Australia and NZ along with coach bodies being built on European chassis for both Australia and NZ.

"Bonluck [is] a dedicated specialist bus and luxury coach builder building more than 5000 vehicles a year and, basically, every bus and coach option they have is now available - and from BCO's perspective we are very excited to be able to offer every combination available alongside Optare product," he said.

The appointment of BCSA as the Optare dealer in Queensland and Northern NSW comes on the back of the first Optare deliveries of a 114 bus contract for Tranzit in the New Zealand capital of Wellington.

BCSA and BONLUCK

In 2011, BCSA forged a new partnership with Bonluck Bus (BLK). This partnership has facilitated a more streamlined business model with direct access to the Bonluck factory overseas, allowing greater input and quality control on new models introduced to the market place in 2012.

This partnership also allowed greater freedom in new designs, updated technology and futuristic possibilities in buses and coaches, it’s stated.

With dedicated Australian engineers and staff from extensive industry backgrounds, this ensures that all stringent ADR regulations and quality control requirements are adhered to, the company says.

BCSA’s directors have a long history in the transport industry, ranging from fully qualified body builder to sourcing and supplying vehicles to the industry. With such extensive industry knowledge and experience, BCSA provides peace of mind to all customers. BCSA’s in-house workshop is fitted with the most advanced equipment and staffed by industry’s leading technicians, it’s stated.

BCSA’s vision is to be an innovative leading supplier of quality passenger vehicles in Australia and New Zealand with its core values of quality, safety, reliability and affordability, it’s says.

ABOUT BUSCORP OCEANIA

BCO is a specialist vehicle distribution and after-sales organisation that is supported technically, financially and logistically by one of Australia’s largest automotive groups, it states.

It is official factory-appointed distributor for the high-tech Optare Bus range in Australia and New Zealand and its primary aim is to strengthen Optare’s representation and help expand the brand’s market reach on both sides of the Tasman.

Its headquarters are based in Melbourne with a network of service providers around Australia and New Zealand with established parts warehousing and distribution operation in both countries to ensure all Optare owners, old and new, have access to the most efficient and effective back up in the bus industry, it’s stated.

Optare has close to one hundred years of history and expertise in bus manufacturing growing out of the famous Leyland brand.

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