A NEW POP-UP, ON-DEMAND bus service to Sydney’s Wet ‘n’ Wild theme park launched yesterday aims to gain a better understanding of how different models could improve customer outcomes, according to the scheme’s operators.

The new BRIDJ Ride’n’Slide on-demand bus service can get customers to and from Sydney's Wet‘n’Wild theme park. You've got to bring your own flippers and goggles, though.

An initiative of the NSW Government’s On-Demand Transport Pilot Program, it is hoped the exercise successfully showcases the benefits of on-demand transport, with this particular trial operated by Transit Systems Australia and Bridj. The service commences 17 March to 29 April, 2018.

It costs AUD$5 each way and $2.50 for concession, with the Ride’n’Slide service covering the Western Sydney suburbs of Parramatta, Merrylands, Pendle Hill, Constitution Hill and Liverpool, en route to the Wet‘n’Wild theme and recreation park at Prospect, NSW.

BRIDJ general manager John Langford-Ely says recent survey results showed patrons were keen to have an on-demand bus service to the popular Sydney water theme park.

"Over 45 per cent of the survey respondents wanted an on-demand service to Wet‘n’Wild. The beauty and ingenuity of the BRIDJ technology is that we can be very responsive and fluid to these sorts of transport requests, and can create services to meet demand," he said.

"The weekend Ride’n’Slide is a great opportunity to showcase the suite of transport services that are possible with BRIDJ for customers. With BRIDJ, we can integrate with or complement existing public transport infrastructure, making it a win-win for our patrons and their transport needs."

Langford-Ely adds that BRIDJ is determined to continue to enhance customer experience from the regular reviews and feedback patrons provide with their service usage.

"By using the easy-to-use BRIDJ app patrons will only have to think about remembering their sunscreen, towel and swimming gear for their fun day out to Wet‘n’Wild!"

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