Volgren's new look

Australia’s largest bus body manufacturer Volgren has re-branded to match the brand colours of its majority shareholder Marcopolo.

Volgren's new look
The re-branding of Volgren represents the most significant visual change in the company’s 40-year history.

The company’s familiar red and white Grenda logo has been transitioned to the brand colours of majority shareholders, Marcopolo. 

Volgren chief executive officer Peter Dale says the new brand identity is the result of consultation conducted with staff, key customers and industry stakeholders.

"Over the last six months we conducted an extensive audit to assess whether our brand reflected where the business is today and what type of message we were projecting to the bus industry," he says.

"We now have a revitalised brand identity that will be rolled out through a new website, sales and marketing collateral and, eventually, our entire business." 

Dale says the new brand identity communicates Volgren’s focus on innovation, people, continual improvement and the strength of their global network. 

"The origin of Volgren’s brand is steeped in a proud history that will never change.

"Nor will our commitment to our people, partners and building the best bus bodies in Australia."

Dale says the future looks bright for Volgren, and with the support of their majority owners, Marcopolo, they plan on boosting overseas exports of Australian-built bus bodies and bus kits into Asia.  

"Marcopolo is one of the largest bus body manufacturers in the world, producing more than 30,000 bus bodies annually.

"For Volgren, that means we have access to the latest technology and designs and advanced manufacturing systems.

"We’re very much in an exciting phase, developing joint projects with Marcopolo and having their engineers and key executives spend time in our manufacturing plants. Our staff are also spending time in Brazil."

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