SA liquor ads booted off bus

The South Australian Government will move to ban alcohol advertising from buses, trains and trams from 2017.

SA liquor ads booted off bus
Adelaide Metro vehicles will not feature alcohol advertising from next year.

Inspired by the ACT Government's move to become the first territory to enact the law last year, South Australia is now set to become the first state to give booze promotion the boot.

The decision follows the Review of the South Australian Liquor Licensing Act which found recent success in increasing average first-time drinking ages for teenagers by curbing alcohol advertising.

Content standards for contracts on Adelaide Metro vehicles will be amended to prevent primary alcohol advertising. The ban will not extend to indirect advertising such as sponsorship logos on sporting uniforms or the promotion of tourism events such as food and wine festivals.

The Government has written to the Local Government Association encouraging it to consider extending the ban to council-owned bus shelters as well.

"The ACT banned alcohol advertising on public transport services in September last year and when the changes take effect in South Australia next year, we will become the first state to do so," SA transport minister Stephen Mulligan says.  

"We know that young people’s exposure to alcohol advertising is a contributor to the normalisation of alcohol use in our society and reinforces what is in some cases a harmful drinking culture in Australia."

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