Ownership change


Higer Bus and Coach Australia is now officially part of Automotive Holdings Group Ltd (AHG)

Ownership change
Higer Bus and Coach Australia chief executive officer Neil Bamford

Higer Bus and Coach in Australia is now part of automotive and logistics company Automotive Holdings Group Ltd (AHG).

The Higer distribution business will be housed under the umbrella of AHG International, which will also handle the Australian distribution of the JAC range of light trucks.

"We are looking forward to the opportunities that this brings," says Higer Bus and Coach Australia chief executive officer Neil Bamford.

"AHG is the largest automotive retail company in Australia. After an involvement with Higer for a number of the years, the decision by AHG to take over the business is a vote of confidence for the Higer brand in Australia."

AHG managing director Bronte Howson says it is a great opportunity to work directly with one of the largest bus manufacturers in the world.

"AHG has had a lengthy association with Higer as an import partner and, with a number of new products being brought to market we see significant growth potential in the brand," Howson says.

"Higer produces a range of quality buses that are suitable for the local market as we build the brand’s reputation and sales. That outcome will also benefit existing and future customers of Higer in Australia."

Higer customers will continue to be supported with all warranties carried over and no disruption to delivery of buses currently on order.

Staff members from the former distributor have transferred to AHG International and Higer Bus and Coach has also engineered a closer market focus with the appointments of regional sales representatives in New South Wales, Victoria, Queensland and Western Australia.

The sales team complements the existing Australia-wide Higer dealership network and will not only look to drive Higer sales but also provide necessary customer support for existing Higer owners.

"China has become a world leader in the development of new energy buses and Higer has established exclusive partnerships with leading players," says Burdock.

Higer is also in discussions with operators to introduce the first fast-charge, fully-electric low-floor bus to Australia.

The supercapacitor technology in this bus is superior to the latest Lithium batteries in terms of weight, useful life and cost. In addition, new Hybrid Higer low floor buses are now in use overseas, confirming the excellent life-cycle cost savings established through the testing phase.

In a further move to meet the needs of the local market, Higer stocks more than $1.4m in parts at its Sydney warehouse with an additional $0.4m in parts held by its national dealer network.

The increased level of parts holdings was instituted to address customer concerns that overseas manufacturers do not hold sufficient parts stock on the ground.

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