Advertising awareness

About 70 per cent of commuters to Australia’s CBDs are noticing public transport advertising

Advertising awareness
Public Transport Victoria is using a Model Commuters advertising campaign around public transport effectively

Public transport advertising is one of the most wide-reaching forms of advertising to CBD workers in Australia, according to a recent survey undertaken by Roy Morgan Research.

Research into advertising awareness shows about 70 per cent of people working in the CBDs of Sydney, Melbourne of Brisbane have noticed public transport advertising during a seven day period.

The survey was undertaken in the year to December 2014.

This includes advertisements inside or on the side of buses, trains, ferries and trams, at stations, on platforms or in shelters.

Around 65 per cent of Adelaide’s CBD workers and 60 per cent of Perth’s reported seeing public transport ads during the period.

Roy Morgan Research general manager – media Tim Martin says out of home media is a natural fit for communicating with commuters travelling from home to work in the CBD.

"It is noteworthy that despite the prevalence of an eyes-on-the-phone approach to travelling, public transport advertising continues to reach a large number of CBD worker," he says.

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