Regional advertising


Go Transit Media Group will offer advertising services to businesses in regional Victoria

Bus advertising business Go Transit Media Group have signed an exclusive agreement with Gippsland based Latrobe Valley Bus Lines to provide advertising on the local route bus fleet.

Group Chief Operating Officer Rick Chapman says he is delighted to secure the Gippsland contract which further increases his organisation’s footprint into regional Victoria. 

"We are thrilled to be able to work with such a progressive, locally owned company such as Latrobe Valley Bus Lines," says Chapman. 

"The buses are constantly in the community and provide enormous coverage across the Gippsland region." 

Chapman says Go Transit’s entry into the Latrobe Valley market presents a tremendous opportunity for local businesses and national brands to promote their products and services across the whole region.

"With so much clutter out there we have found a niche in the market which cannot be diluted by technology which has heavily impacted on other traditional media," he says. 

"Businesses across Australia’s eastern seaboard from Cairns to Launceston have responded warmly to the opportunity to secure transit advertising. 

"Bus wraps turn into a 40 foot sign which becomes a moving exhibit as it travels across a community and makes the ultimate marketing statement."

Go Transit will commence in Latrobe Valley immediately with advertising on buses to appear in late June or early July this year. 

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