Still dedicated

By: Amie Hickland


A structural change to Mercedes-Benz will benefit the bus industry

Still dedicated
Justin Whitford

Mercedes-Benz has undergone a structural change which will see the bus and coach division combined with trucks – although the bus industry has been assured this is a change for the better.

Justin Whitford, now General Manager of Bus and Truck, says the change means trucks will also fall under his area of responsibility.

He says the company’s business model was re-worked at an international level and the similarities between the truck and bus industries meant it makes sense to combine the two.

"When we looked at the similarities between the bus and truck models… there was a strong argument to align both."

Effectively, there won’t be much change to frontline staff but provide a greater support model with staff in administration and marketing-type roles working across the two sectors.

"What we’ve been able to do is get more resource in the back end," says Whitford.

"Internationally, it is about getting a better structure to allow the business to support more industry."

Whitford says the change won’t deter Mercedes-Benz from its focus on bus.

"We still have full dedication to each segment," he says.

"My time in regards to the bus industry won’t change."

The company is currently in the process of recruiting three regional bus sales managers, and has just spent the last year or so convincing the Australian bus industry of its commitment to the sector.

"That was about getting greater dedication and focus on the bus industry," says Whitford.

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