Ignite women


Women in the bus industry are being encouraged to develop their skills through a national program

Ignite women
Ignite women

From left: Shelly Wallace, David Tape and Sarah Muirhead, of QBIC, with Emberin Facilitator Louise Perram-Fisk

November 21, 2013

An Australian-wide first for the bus and coach industry will see 20 female members of the Bus Industry Confederation fully sponsored in a new program to develop industry women.

Through funding from Australian Chamber of Commerce and Industry and Department of Education, Employment and Workplace Relations, the BIC has collaborated with Emberin in the development of the new program for women in the transport, logistics and supply chain (TLSC) industry.

The program, Emberin Ignite – Transport, Logistics and Supply Chain, will help participants develop their leadership skills and enhance their performance.

Participants in the program will develop their skills and raise their visibility within their organisation and industry.

BIC Executive Director Michael Apps says the program has become available at the right time.

"At BIC, we have been working with Emberin as we know there is a strong business case for attracting and retaining women across our industry sector," he says.

"This program addresses many of the obstacles experienced by women in predominately male workforces."

Emberin Managing Director Louise Perram-Fisk says the response for the first 20 places was overwhelming.

"For the first time, the Australian bus and coach industry has successfully engaged women nationally and collectively to ignite their careers," she says.

"Predominately male businesses need to put a focus on the women represented in their workforce. Industry and business will always benefit from a diverse workforce."

The initiative is one of the four stages of the Productivity Leadership Program, which the organisations have agreed to fund $100,000.

The program aims to help operators and organisations improve productivity in four key areas including developing and implementing best practice, and the development of an industrial relations and work health and safety guide.

The Emberin Ignite – Transport, Logistics and Supply Chain program commences in February 2014.

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