Better business

Small to medium business operators who import and export goods and services enjoy better business than their peers

October 16, 2013

A new MYOB study of small to medium business operators suggests those who import or export goods and services enjoy better business than their peers.

More than half of the exporters and importers surveyed saw either increased or steady revenue in the 12 months to August 2013, at 57 per cent each.

Revenue growth was reported by 24 per cent of exporters and 20 per cent of importers versus 18 per cent of SMEs overall.

Exporters and importers were also more confident of short-term economic improvement.

Thirty three per cent and 31 per cent believe Australia’s economy will improve within 12 months, compared to 23 per cent of all SMEs.

One reason may be that 50 per cent and 39 per cent respectively had more work or sales than usual in their short-term pipeline.

MYOB Enterprise Division General Manager Andrew Birch says Australia's two-way trade in goods and services was worth more than $616 billion in 2012.

"With today’s digital economy intensifying the need for business owners to be more competitive in their offering, its important exporters and importers leverage opportunities to differentiate and broaden their scope," he says.

"Strengthening their market position and competitive advantage can be achieved through moves such as boosting expertise in a niche market, providing extra value to secure for margin increases, and lifting productivity through refreshed systems and processes."

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