Transport trinkets tendered

If you have a Sydney public transport merchandising product to flog, the time is ripe to tender

Transport trinkets tendered
Transport trinkets tendered

August 15, 2013

Transport for NSW has opened a tendering process for the supply of Sydney-themed public transport merchandise.

After two years since the O’Farrell Government came to power in NSW and reshaped its public transport bureaucracy with Gladys Berejiklian ensconced as the state’s Transport Minister, the time has apparently come to start thinking about how to raise more revenue through merchandising.

Berejiklian says major public transport systems around the world have a large range of merchandise designed around the unique, ‘fun’ and memorable aspects of their system.

"The London Underground, Metro in Paris and the New York subway all have fantastic merchandise available for tourists, locals, and passionate collectors," she says.

"We are looking at ensuring the 2.5 million visitors to NSW can take a piece of their journey home as a memory of their trip around Sydney.

"The revenue we raise will then go back into improving public transport."

Berejiklian says two years after Transport for NSW was set up, it is now ideally positioned to find new sources of revenue to continue improving customer service.

The NSW Government has released a Request for Proposals for companies interested in a commercial partnership to develop the public transport branded merchandise.

"The train, bus, ferry and light rail operators are busy focusing on delivering world class services for their customers, and Transport for NSW is now looking at opportunities across the whole of the public transport system," says Berejiklian.

"The Sydney public transport network has many iconic features including our world famous ferries, double deck trains and buses, and landmarks like the Sydney Harbour."

Berejiklian says the merchandise range could include Opal card holders for mobile phones, souvenir maps, model Sydney ferries, branded toys and key rings.

"Going to market will generate similar and even better ideas," she says.

"Examples from around the world, including Transport for London, show merchandise presents an opportunity to bring Sydney’s transport brand to life," Ms Berejiklian said.

Expressions of interest can be submitted online via the NSW Government eTendering website at

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