Veolia Transdev rebranded and repositioned

Veolia Transdev’s name has been halved and its geographic footprint will also be cut

Veolia Transdev rebranded and repositioned
Veolia Transdev rebranded and revaluated
July 3, 2013

Transport specialist Veolia Transdev group has had its name cut back to just 'Transdev' in Australia and New Zealand, and the group’s global presence will also be reduced.

In 2011, international transport group Transdev merged with Veolia Transport, one of its main competitors, and became Veolia Transdev.

The new Transdev branding announced this week includes a new logo, colour and tag line, and will appear on stationery, signage, livery, websites, emails and uniforms.

On a recent visit to Australia, the company’s Global Chairman and CEO Jean-Marc Janaillac confirmed the group would reduce its geographic footprint from 27 countries to 17 during the next few years.

But according to Transdev, Australia and New Zealand will remain fundamental to the group’s growth strategy, with Australasia the fourth largest market for the group.

A company statement says Transdev’s shareholders are supporting the strategy by increasing capital contribution, allowing growth in key markets and reducing debt.

The change comes on the back of tender wins in Joondalup (for buses in Western Australia), Caval Ridge (coaches in Queensland), Sydney (Harbour City Ferries, with Transfield Services), Darwin (coaches with Buslink in the Northern Territory), and Melbourne (buses in Victoria).

The company has also retained contracts in Auckland (train in New Zealand), Rockingham (buses in WA), Fremantle (for buses in WA), and Sydney (buses in New South Wales).

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