New Transport Census for iPad


Industry survey reveals transport industry secrets

November 16, 2012

Trader Classifieds, publisher of Australasian Bus & Coach Magazine, has produced a free iPad app that reveals an in-depth report on the state of the transport industry.

Developed as a vital tool for B2B marketing professionals in the transport sector, Transport Census 2012 is the most comprehensive report of its type in any medium.

It is based on research by independent research company, The Seed, which combined key stakeholder focus groups with an extensive national survey – just search for Transport Census in the iPad App Store to download it for free.

The Transport Census investigates the plans, preferences and media habits of almost 1,000 people, ranging from drivers and owner-operators to corporate executives.

The census shows the three most significant issues for the industry are: rising cost of inputs, which 81 percent of respondents put first, quality of infrastructure (73 percent), and increasing government regulations (70 percent).

In addition, almost 80 percent of respondents will make purchasing decisions in the next 12 months – 49 percent for truck and bus parts, 45 percent for vehicle accessories, and 44 percent buying or selling complete vehicles.

When it comes to informing these decisions, 75 percent of respondents listed magazines as a major information source, well ahead of websites at 52 percent and newspapers at 49 percent, with social media still an afterthought for the industry.

Trader Classifieds CEO Keith Falconer says these were just some of the vital Transport Census insights into how the transport sector shops for goods and services.

"If you’re a marketing professional in the transport industry, you’ll love it – you can inform your marketing and advertising decisions more completely than ever before," he says.

"Advertising agencies told us they wanted to know everything about the industry – what people buy, what they read, how they make their buying decisions – and that is what we have delivered.

All significant transport titles are included in the Transport Census which shows ACP titles make up four of the top five read titles.

Falconer says the comprehensive and easy-to-use iPad app was the perfect research tool for marketing professionals seeking to bring themselves up to date on transport industry trends.

"Whether you have years of experience in the sector, or are a relative newcomer, half a day going through the app will ensure you are on top of all the current facts and figures," he says.

"Even a one-hour presentation delivers insights that simply have not been available before."

Some very brief introductory videos on the study can be found at these YouTube links:

Introduction

Behind the study

Media habits

Industry issues

Decision making

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