ABC posts circulation growth


Latest Circulation Audit Board audit for the 12-month period from April 2010 to March 2011 reinforces <i>Australasian Bus & Coach</i>’s position as the region’s leading bus and coach industry publication

May 26, 2011

The most recent Circulation Audit Board (CAB) audit for the 12-month period from April 2010 to March 2011 reinforces Australasian Bus & Coach’s (ABC) position as the region’s leading bus and coach industry publication.

Despite tight economic times and extreme weather conditions, the magazine's circulation
remained remarkably stable with a 0.3 percent
rise period-on-period, and 0.4 percent year-on-year, reaching a net distribution average of 4,402 copies per issue.

The above figure is an indication of how ABC continues to represent the most efficient and effective medium to reach key decision-makers in the bus and coach industry, through a multimedia package that comprises:

  • The monthly ABC magazine, delivering the latest news and analysis on the big issues facing bus and coach operators; case studies of how leading operators are dealing with these issues; news and reviews of new equipment on offer; exclusive data on bus sales across the region; and Australasia’s largest marketplace of used buses for sale.
  • The daily ABC news website, BusNews.com.au, which keeps operators informed of the latest news on industry and business issues.
  • The weekly ABC e-news bulletin, BusMail, which delivers the big stories direct to the inboxes of more than 1,900 leading owners and operators.

The annual ABC bus buyers’ guide, BusSearch, which provides operators with a comprehensive guide for searching, comparing and choosing a new bus or coach.

For more information please contact:

Graham Gardiner, Editor-in-Chief:
07 3166 2312 / ggardiner@acpmagazines.com.au

Jo Whale, Key Account Manager:
07 31662308 / jwhale@acpmagazines.com.au

Laura Romero, Market Research Analyst: 03 95674208 / laura.romero@acp.com.au



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