Adams Coachlines Managing Director Adam Barnard signs off on 20,000sqm lot at Malaga in Perth’s outer northern suburbs to accommodate expansion
By David Goeldner | June 18, 2010
Adams Coachlines Managing Director Adam Barnard has signed off on a 20,000 square metre lot at Malaga in Perth’s outer northern suburbs to accommodate its fleet expansion program.
Barnard says development plans are at City of Swan Council waiting approval, but he intends to start constructing the depot in August and commence operations at Malaga by December.
The Malaga facility is located 13 kilometres north of Perth’s CBD. Adams Coachlines currently operates from a depot at Redcliffe.
Barnard says the depot will embrace new technology with the latest reservation and training systems. That includes becoming ‘social media savvy’, by using Facebook and Twitter to keep his clients and the industry informed of the company’s progress.
“Part of the reason that we are successful is that we embrace new technology and it has served us very well,” he says.
Just as importantly, the new site will accommodate the operator’s next growth phase, Barnard adds.
He says 20,000sqm is a big site for the company’s new depot – which will house the current fleet of 45 coaches – but is all part of building for future growth.
The past six months has seen consolidation at Adams Coachlines and ‘sister’ entity Swan Gold Tours, and Barnard says it is time to look at further expansion.
Much of the company’s fleet growth has been built around the Daewoo brand, which he uses as replacement vehicles for older stock, and for expansion.
A recent delivery at Adams Coachlines is the first of the Daewoo BH117L3 three-axle coaches.
The announcement of the company’s expansion came during St Vincent de Paul Society’s CEO Sleepout charity event at Perth’s WACA oval where Barnard joined 98 other CEOs – including mining industry leader Andrew ‘Twiggy’ Forrest – to raise money for the homeless.
Barnard says it was time to give something back to the community after spending the past five years building up his thriving bus charter business.
A trained pilot, he has thrown a challenge to other operators around the country to join him in 2011 for the next CEO sleepout.
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