Biz conditions dive, confidence rises

By: Jason Whittaker


Economic recovery should be possible within the next 18 months, according to the Association of Chartered Certified Accountants (ACCA). In a

Economic recovery should be possible within the next 18 months, according to the Association of Chartered Certified Accountants (ACCA).

In a recent global survey of finance professionals, it has been revealed optimism continues to depend substantially on the actions of national governments, while the reliance on state assistance has dissipated.

Business confidence is also now more clearly linked to expectations of future growth.

According to the ACCA, these are tentative signs that panic is no longer a major driver of the global economy.

The ACCA Global Economic Conditions Survey for the second quarter of 2009 indicates the loss of business confidence has slowed substantially, and even reversed in key sectors such as small and medium-sized enterprises and large financial services firms.

Sixty-four percent of the finance professionals surveyed say they thought the global economy had bottomed out, twice as many who responded in the first quarter of 2009.

More than a third of respondents now expect a recovery within the next 12 months.

However, one in 10 still expect the downturn to last three years or longer, and this view is twice as common among public sector accountants.

On a regional basis, Western European finance professionals are more pessimistic about the recovery, while African professionals were most likely to believe conditions were improving, albeit weakly.

Respondents from Asia Pacific are more likely to think the worst is behind them, and are expecting a speedier recovery.

Despite this largely positive shift in perceptions, the survey of 546 ACCA members in 77 countries shows trading conditions improved only marginally in the three months to May 2009.

Nearly two-thirds (68 percent) saw revenues fall in their organisation or for their clients, and 62 percent witnessed staff cuts and hiring freezes.

There are other areas of concern, with more businesses reporting problems securing prompt payment.

Fewer respondents now expect their organisation’s income to fall in the next quarter, out numbering those expecting an increase in income by more than two to one (42 percent against 18 percent).

Finally, the latest survey asked finance professionals to predict what the global economy would look like following the credit crunch. Respondents offered the following:

- Stricter and more pervasive regulation, especially of financial institutions
- Tighter credit conditions
- Increased efficiency, as organisations look inward for cost savings and more efficient ways of doing business
- Stronger governance and internal business controls
- Consumers expected to become cautious net savers.

ACCA Director of Technical Policy and Research, Steve Priddy, says while there is little evidence of economic recovery, there is renewed confidence and optimism.

"Our next quarterly survey will look for real changes in trading conditions which support that viewpoint and whether the private sector is backing its confidence by investing in people and capital – or whether public sector finance professionals are right to think that the global economy has some way to go before recovery begins," he says.

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