More than 250 of the Melbourne Tourism Sector’s finest are expected to attend the launch of Destination Melbourne’s annual co-operative
More than 250 of the Melbourne Tourism Sector’s finest are expected to attend the launch of Destination Melbourne’s annual co-operative marketing program at the Regent Theatre this evening.
The ‘Melbourne on Show’ Co-operative Marketing Program will give Victoria’s tourism industry the opportunity to buy in to tactical marketing opportunities that help them promote their business.
A new look prospectus will also provide insight on how the tourism industry works together to promote and develop Melbourne as a destination.
The event forms part of Destination Melbourne’s strategy to provide grassroots leadership for the industry.