Melbourne tourism sector on show at the Regent Theatre

By: Chris Smith


More than 250 of the Melbourne Tourism Sector’s finest are expected to attend the launch of Destination Melbourne’s annual co-operative

More than 250 of the Melbourne Tourism Sector’s finest are expected to attend the launch of Destination Melbourne’s annual co-operative marketing program at the Regent Theatre this evening.

The ‘Melbourne on Show’ Co-operative Marketing Program will give Victoria’s tourism industry the opportunity to buy in to tactical marketing opportunities that help them promote their business.

A new look prospectus will also provide insight on how the tourism industry works together to promote and develop Melbourne as a destination.

The event forms part of Destination Melbourne’s strategy to provide grassroots leadership for the industry.

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