Commuters click on to TransLink website

By: Chris Smith


Commuters are increasingly searching for public transport information via the click of a button, with the number of visits to

Commuters are increasingly searching for public transport information via the click of a button, with the number of visits to the TransLink website soaring by more than 50 percent during the past year claims Queensland Transport Minister, John Mickel.

Mickel says TransLink’s latest figures have revealed the website www.translink.com.au scored 8,311,337 visits during 2008 – an increase of 54 percent compared to the previous year.

While internet users visited the site, they viewed a whopping 49,644,165 page views, marking a 50 percent jump compared to 2007.

"The figures prove people are continually turning to the internet to find out about TransLink’s services," Mickel says.

"The TransLink journey planner was used 25,758,012 times in the past year – a staggering 70 percent increase on the previous year."

In terms of visits, the website’s busiest day of the year was August 12 - due to a combination of reasons including fare changes for both the go card and paper tickets - with 32,865 visits registered.

"This was followed by May 19, which generated 31,135 visits because of the opening of the Inner Northern Busway," Mickel says.

"The third busiest day of the year for the TransLink website was February 25 with 30,739 visits due to the rollout of go card in the Brisbane region.

"Meanwhile, the quietest day of the year was January 1, 2008, when the website attracted 9,249 visits – not overly surprising as many people were probably recovering from their celebrations."

Of the 8,311,377 visits to the website, 44 percent came directly to the URL while 30 percent involved the use of a search engine.

He says more than 10 percent of go card users have bought their cards online by visiting the website.

"There were 1,686,323 page views for the go card site," Mickel says.

"The best day of the year for the go card site was on August 4 last year with 17,273 page views – that’s the day the go card fare restructure kicked in, providing discounts of between 20 and 35 percent on every journey."

"The roll out of the go card in the Brisbane region on February 25 was also a huge day for the go card website, which experienced 16,281 page views."

Mickel reminds people that the popular journey planner on the TransLink website can be downloaded onto mobile your phone.

"You simply bookmark the link http://jp.translink.com.au/mobile into your phone," he says.

"People can also SMS for NightLink timetable information – to find out further details visit the TransLink website."

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