New South Wales association changes name to BusNSW

By: Chris Smith


Executive Director Darryl Mellish says the New South Wales Bus and Coach Association has changed its logo to a previously

Executive Director Darryl Mellish says the New South Wales Bus and Coach Association has changed its logo to a previously registered BusNSW trademark.

He says the Association has registered the business name and a domain name, and its introduction follows an endorsement by the Association’s Board of Management.

"The BusNSW brand name will replace the commonly used acronym "BCA", and the BusNSW brand logo which uses an illustration of a bus/coach on a map of NSW will replace the BCA logo," Mellish explains.

"BCA has served us well and is recognised by our members, but we need to broaden our awareness and recognition beyond our membership circle, and BusNSW will achieve this," he says.

The Association say the BusNSW brand name and logo will:

  • Clearly identify the bus and coach services the Association is representing and
    promoting in NSW;
  • Distinguish the Association from organisations that use "BCA" (eg. Business
    Council of Australia);
  • Enhance the Association’s profile as a progressive and modern association focused
    on members, stakeholders and the general public;
  • Give the public an assurance that BusNSW members have a genuine interest in the
    provision of professional services and best practice;
  • Identify BusNSW as a key stakeholder in the delivery of improved public transport
    services in NSW.



"The new name and look will be effective from 1 October, 2008 and will be rolled out across our different communication platforms during October and November, 2008," Mellish says.

"This will include changing the domain name of the Association’s redeveloped website to www.busnsw.com.au."

The BusNSW brand name and logo was officially launched at the Association’s Management Seminar held on Saturday 27 September, 2008 at the Novotel Wollongong Northbeach.

"This is an exciting time of change which follows major bus industry reform across NSW over the past four years," Mellish says.

"I look forward to building on the success of these reforms via the BusNSW brand."

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