Virgin undercuts its own lowest fares

By: Chris Smith


Virgin Blue has launched its new range of ‘GO! Fares’ into the Australian market introducing a new highly competitive fare

Virgin Blue has launched its new range of ‘GO! Fares’ into the Australian market introducing a new highly competitive fare type priced up to $25 less than the airline’s year round lowest lead-in fares.

"GO! Fares are not a seasonal or promotional sale, they are a permanent new fare type and will be available on more than half of our routes at any one time," says Heather Jeffery, General Manager Public Affairs.

"The discounts are genuine and undercut our own previous lowest lead-in fares. This is to allow price sensitive travellers to offset new baggage fees and to also provide support for regional and leisure destinations in particular," she says.

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