Hankook revived online appeal

By: Chris Smith


Hankook Tyre Australia has unveiled a premium new-look website (www.hankooktyre.com.au) as part of its continued campaign to refresh and regenerate

Hankook Tyre Australia has unveiled a premium new-look website (www.hankooktyre.com.au) as part of its continued campaign to refresh and regenerate the Hankook brand in the Australian market.

"The renewed Australian website incorporates key visuals, structure and localised content consistent with the global website. It is attractive to retailers, media, consumers and potential investors," says José Angeles, Associate Marketing Manager, Hankook Tyre Australia.

"This website is a user-friendly experience suitable for anyone, be they a young racer searching for the latest street-legal performance tyres or an elderly couple looking for the closest Hankook dealer."

Hankook Tyre global technology expertise is strategically applied and tailored to meet industry and consumer needs.

"A unique tyre search function connects the consumer with their perfect tyre by utilising a driving style analysis as well as considering size requirements," Angeles says.

"The importance placed on performance, comfort, durability and the environment will result in the ideal tyre being found for every driver."

Hankook Tyre Australia has found an increasing sophistication in tyre buyer behaviour, and with the internet long considered a key information source, helping consumers to be better educated about tyres than ever before, Hankook has taken this one step further by providing an interactive experience which enables consumers to make a more informed tyre choice.

"One of the key success factors in effective marketing communications is a brand’s ability to deliver a consistent brand proposition. The new Australian website will complement media campaigns with up-to-date motion-graphic brochures featuring key performance tyres, media releases, advertising campaigns and television commercials," says Angeles.

The new Hankook Tyre Australia website fits with the cutting edge Hankook brand identity, which emphasis the importance the company places on technology, innovation, investment, reputation and excellence

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