German (travel) agents explore the Tropical North Queensland

By: Chris Smith


One-hundred-and-fifty travel agents from Germany are exploring Tropical North Queensland this week as part of one of the largest familiarisation

One-hundred-and-fifty travel agents from Germany are exploring Tropical North Queensland this week as part of one of the largest familiarisation ever to take place in the region.

Queensland Tourism Minister Desley Boyle says the agents, who were affiliated with German wholesale travel giant Dertour, were exploring the region’s natural attractions as part of a number of organised tours to the region.

The event was being organised jointly by Tourism Queensland, Tourism Tropical North Queensland, Tourism Australia and Qantas and was exploring destinations such as the Great Barrier Reef, Great Tropical Drive and Great Sunshine Way.

"Germans are one of the most important international markets for this region as they stay longer, travel further a field and spend more than the average international visitor," Boyle says.

"Last year, 74,000 Germans visited Queensland, stayed an average 25 nights and spent around $1900 each.

"Of these, 47,000 visited the Tropical North."

Boyle says Germans were also more likely than the average international traveller to visit beaches and national parks during their stay and placed a strong emphasis on nature-based tourism experiences.

They were also keen to take part in soft adventure activities and explore a destination independently.

"Germans are confident self-drivers so Tropical North Queensland is perfectly positioned to capitalise on this market," she says.

"With our abundance of natural attractions and experiences, we are a German traveller’s ideal holiday destination."

She says 80 percent of Germans still booked their major holidays via a travel agent, developing relationships with wholesalers such as Dertour were essential.

"Tourism Queensland’s European office places a strong focus on educating travel agents on Queensland and there is no better way than inviting them here to experience the destination for themselves," she claims.

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