Iveco debuts at Auto China 2008

By: Chris Smith


Iveco is underlining the importance of its presence in China appearing for the first time alongside its local partner, SAIC

Iveco is underlining the importance of its presence in China appearing for the first time alongside its local partner, SAIC – Shanghai Automotive Industry Corporation, at Auto China 2008, China’s largest automotive trade show, which ran until the 28 April in Beijing.

Iveco’s 2,800 m2 stand, which it shared with its partner, was distinguished by a large red tattoo and was decorated in the colours of local joint ventures Naveco and SIH (SAIC – Iveco – Hongyan).

It displayed a selection of Iveco’s European products from its ranges of light transport, heavy trucks, buses and vehicles manufactured by its Chinese joint ventures.

Irisbus, the Iveco business unit which is the leading manufacturer in the sector of people transportation (buses and coaches), unveiled the new Evadys-H: a vehicle designed to meet the demand for both interurban lines and tourist transport.

Auto China also provided an opportunity to confirm the significance of Iveco’s presence in China, as illustrated by the press conference held by the CEO of Iveco, Paolo Monferino, and the Vice President of SAIC Motor, Xiao Guopu.

After having outlined the major stages in Iveco’s 20-year development in China, Paolo Monferino focused on three strategic objectives which justify the sustained investments made by the company in this country: the increase in volumes and market share on the Chinese market, the possibility of manufacturing vehicles for export to other markets and the development of a network of Chinese suppliers which is also useful for European production.

"We cannot be successful without striving towards the harmonious development of our activities, which is achieved by integrating our cultures and our expertise to ensure prosperous growth and mutual benefits," Monferino says.

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