Global TV campaign encourages public transport to combat climate change

By: Chris Smith


Today in Monaco, the International Association of Public Transport (UITP) and the United Nations Environment Programme (UNEP) launched a joint

Today in Monaco, the International Association of Public Transport (UITP) and the United Nations Environment Programme (UNEP) launched a joint television campaign to encourage individuals to take public transport — a mobility choice that can help reduce the carbon emissions that contribute to climate change.

Carbon dioxide (CO2), one of the greenhouse gases, strongly contributes to climate change. Most CO2 comes from fossil fuel combustion. With 95 percent of transport’s energy derived from this source, transport is a major emitter of CO2.

Some 50 percent of all urban trips are under 5 km. By taking public transport instead of the car for some of these trips, motorists can play an important role in reducing the negative impact on our environment.

"We know that many urban inhabitants are aware that climate change is a growing issue and are concerned about the next generation," says Hans Rat, UITP Secretary General.

"We want to make them aware that their transport choices can make a difference in the fight against climate change. We want to empower them to make the right decision."

The advertisement, called ‘The voice of reason (Aged 6)’, is in the style of a child’s drawing and views the world through a little girl’s eyes. This gives it an emotional appeal and a voice of hope for the future. It signs off with the message, ‘The world is your home. Look after it.’

The advertisement was officially launched today at the UNEP Tenth Special Session of the Governing Council/Global Ministerial Environment Forum. It is the second joint animation that UITP and UNEP have made and it is one of the first contributions to UNEP’s recently launched Climate Neutral Network.

Available in English, French, German and Spanish and produced by McCann Erickson – it will run across major international stations, including BBC World, CNN, EuroNews, CNBC, Sky News, Bloomberg, Eurosport, Fashion TV and E! Entertainment. These stations have all kindly donated airtime. Additionally the spot is available on a free-to-air basis for local adaptation and use thanks to the generosity of McCann Erickson and the animation company Tandem.

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