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TELEMATICS – NOT JUST ANOTHER BUZZWORD

SPONSORED CONTENT: Telematics has been a buzzword in the transport industry for some time. But as pressure mounts from compliance officers and safety regulators to provide improved transport services, companies are turning to telematics as a must-have.

Not only has telematics become central in enabling bus fleets to stay compliant, but it also delivers many benefits that bring about broader business success.

Telematics provides real-time data on specific driver behaviours such as speeding, hard braking, hard acceleration, hard turning and idling. Using this data, managers are able to pinpoint areas where bus drivers can improve their services. They can then ensure that these areas that need improvement are imminently addressed, while also encouraging awareness about the importance of safety among drivers. 

BETTER FUEL EFFICIENCY 

Improving driver habits has a significant impact on fuel efficiency, as less speeding, braking and acceleration reduces fuel consumption. Smoother rides also increase safety and passenger comfort, which in the long-run signals a better service.

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INTEGRATE NEW DRIVERS QUICKLY 

Bus operators involved in major events, or those operating during peak-times, can struggle to ensure there’s enough supply to reach increases in demand. However, by installing a telematics system companies can quickly allocate new drivers and buses to meet the demand.

INCENTIVES THAT DRIVE RESULTS

The use of incentives and rewards for drivers with the fewest incidents of idling, speeding and hard braking is an effective way of motivating drivers to improve road behaviours.

It has so far proven to be a successful strategy, with telematics users seeing a noticeable reduction in targeted undesirable behaviours.

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ACCURATE MAPS WITH LESS STRESS

Instead of investing time and money in training drivers on each individual route, they can pick up their terminals before the start of each shift and follow the directions provided by highly accurate maps. Such technology is specifically tailored to heavy-duty vehicles such as buses and coaches, and by using these maps this can save businesses time and money, while reducing driver stress levels. 

NOT JUST ANOTHER BUZZWORD

The use of telematics is a no-brainer for companies aiming to save time and money. Solutions such as those provided by Webfleet Solutions will reduce fuel consumption, support positive driver behaviour and ensure that a high-quality service is continuously maintained.

Most importantly, telematics solutions ensure bus companies are compliant on every front.

Photography: courtesy Webfleet

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