SPONSORED CONTENT: The newest patterns and innovations from manufacturers as styles and materials evolve.

Technological advances and demand has led to the implementation of USB ports in bus seats.

Camira is a textile innovator recognised for designing and manufacturing the most innovative and adventurous fabrics. The fabrics take you on a journey – around the country and the world – in style, comfort and safety, according to the company.


The journey for the UK-based textile company started almost 200 years ago as John Holdsworth & Co, a name well known and respected in Australasia’s bus and coach industry for decades.


The company says with its unrivalled manufacturing capabilities it can weave different constructions to create different surface effects – the ever-popular plush moquette (pile fabric), cut and loop pile, flat-woven, and ancillary trims.

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Camira also provides leather and vinyl options. Camira’s high-performance fabrics stand up to endless ‘sitting down’ in the most demanding public transport environments and are guaranteed to last, it says. As a world leader in international transport flammability standards, Camira’s fabrics also have superior fire-resistance capabilities, making them as safe as they can possibly be, it says. In Australia, Camira meets the requirements of state safety regulations for both bus/coach and rail.

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All fabrics are made to last and tested rigorously in technical labs for abrasion resistance, colour fastness and to ensure durability. Extra protection can be provided by a range of added treatments, including the innovative ‘Defender’ technology to protect against stains and germs.

The Defender treatment protects against those unpredictable spills and stains, which are an unavoidable hazard of mass passenger transport. Defender provides triple-action long-lasting protection in a single fabric treatment, making it anti-bacterial, anti-fungal and anti-stain.


This single treatment is applied to fabrics during the textile finishing process to ensure they have an invisible protective shield around each individual fibre in the fabric structure, making fabrics look newer for longer and making them easier to care for, according to Camira.

Defender protects the surface of the fabric preventing water, oils and other stains from adhering to the surface. The anti-microbial properties help stop the spread of infection by killing common bacteria and can also prevent the degradation of fabrics through mould.


Defender has no negative impact on the appearance, colour, or feel of the fabric and normal cleaning programmes can continue to be used. So when considering the interior colour and texture scheme for your next new vehicle, enquire if Camira’s Defender-treated moquette (pile) fabric is an option.



From its Australian office and distribution based in Melbourne, Rodney Peterson, Camira’s sales and marketing manager, and Joe Qi, Camira’s area business manager, are keen to present the Defender and the various interior options – not only for seating, but as a complete concept: entry/exit, walls, ceiling, overhead consoles and curtains.

Camira has the product range to tailor your next vehicle in a scheme that will be practical and satisfying to you and your patrons during years of service, the company says.

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Both Peterson and Qi have a practical history with the bus and coach and seat manufacturing industry, both in Australia and internationally. They enjoy working in partnerships to ensure bus and coach operators – no matter how large or small the enterprise – will be proud of and satisfied with their new vehicle for many years to come.

As a manufacturer with nearly 200 years of history, Camira has proven it will be there with you.

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