For many of us, Dulux is a household name in Australia and New Zealand. Dulux operates across multiple coatings sectors, including architectural, decorative (DIY), automotive, protective, industrial, texture and powder coatings as well as woodcare, aerosols and sealants. With a strong portfolio of brands that include the likes of Cabot’s, Berger, British Paints, Intergrain, Porter’s Paints, Selleys and Poly, Dulux remains a versatile leader in the coatings industry, offering trusted solutions for a wide range of applications.
But how much do you know about Dulux in the automotive market?
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Dulux Automotive Coatings, a leading provider of automotive coatings solutions, has established a strong presence in the transport sector, building on the heritage of Dulux with more than 50 years of experience in the commercial vehicle market. With the power of parent company Nippon Paint’s automotive coatings technologies, Dulux has global strength and backing.
Dulux Automotive Coatings is using that strength for its commercial vehicle offer to target the bus and coach industry with the relaunch of FleetShield that will encompass a new livery and new releases to the range.
“Through this relaunch, Dulux Automotive Coatings offers more than just a name – it’s providing fleet managers and refinishers with trusted, high-performance solutions tailored to the demands of the bus and coach industry,” Dulux Automotive Coatings brand manager James Macdonald says.
The relaunch of the FleetShield brand features a brand-new packaging design that enhances clarity and user experience. The improved packaging doesn’t just showcase the exceptional quality of FleetShield – it also makes it easier for bus and coach customers to choose the right product for their needs.
Clear and concise product information is at the heart of this relaunch, with bus and coach companies now able to easily find the information they need to make informed decisions and achieve the best results. The new packaging proudly displays the new Dulux Automotive Coatings logo and FleetShield branding, reinforcing Dulux’s commitment to delivering trusted quality and automotive coating solutions.
“We spent a significant amount of time transforming and enhancing our packaging so we can provide our customers with a superior user experience,” Dulux Powder, Industrial and Automotive marketing manager Steve Barnard says.
“The streamlined range and new packaging design not only reflects our dedication to providing exceptional products, but it also makes to easier for our customers to choose and use the right FleetShield solution for their specific automotive coating needs.”
A key benefit of the revamped FleetShield range is also the launch of an updated range of ancillaries that includes thinners, hardeners and cleaners. The range provides applicators in workshops across Australia and New Zealand the ability to clearly choose products from the updated range with any product from FleetShield.
“We’re thrilled to relaunch our FleetShield brand alongside a new universal range of ancillary products,” Macdonald says.
“We really wanted to prioritise the idea of seamless compatibility with our new Automotive Coatings systems – ensuring applicators that use products from this system can be used across most of our Dulux automotive products such as FleetShield.”
The brand has global power at its side with Nippon Paint, combined with the rich heritage of the Dulux name in Australia and New Zealand.
Nippon Paint, the leading paints and coatings manufacturer in the Asia Pacific region, has extensive experience in the industry after first being founded in Tokyo back in 1881. Currently sitting as the fourth largest coatings manufacturer in the world, its acquisition of Dulux in 2019 is allowing both companies to reap the rewards of this international expertise.
Alongside this global power, Dulux’s local knowledge in Australia and New Zealand is once again coming to the fore in the automotive industry. Commonly associated with quality, trust, consistency and innovation, the relaunch of FleetShield is allowing Dulux Automotive Coatings to offer a wide variety of products for bus and coach companies while still helping automotive refinishers to find the right products for their specific needs.
To see Dulux Automotive Coatings’ capabilities in action, the industry doesn’t need to look any further than its own growing refinishers and brands.
Located in Pakenham, Victoria, BSS – Bus Service & Solutions is well-known in the bus industry as a comprehensive one-stop shop, catering not only to bus operators but also to local and importer body builders and OEMs such as Scania, Volvo, Mercedes-Benz and MAN.
“We proudly support the entire industry by offering a range of services, including smash repair, paint repair, full resprays, local content fitments and a wide selection of our own products like bull bars, toilets, bunks, destination panels and other custom solutions for the bus sector,” BSS co-founder and commercial director Anderson Souza told ABC.
“To meet the high-quality standards and demands of our clients, we work closely with key suppliers we consider partners. One of these valued partners is Dulux whose high-quality products, delivered through BSS, contribute to our ability to serve the industry with top results.
“At BSS, we couldn’t be more pleased with the exceptional service, support and quality of the Dulux products.”
Irizar is one company that frequently uses BSS’ services and its paint range, courtesy of Dulux to keep its latest products looking shiny.
“We have been extremely satisfied with the quality of BSS Paint Service using Dulux products,” Irizar Australia managing director Steve Heanes told ABC.
“The paint delivers a flawless finish that not only enhances the appearance of our buses but also stands up to wear and tear, ensuring long-lasting durability.
“The exceptional quality has helped us maintain a high standard in our service, impressing both our customers and industry peers.”
As Dulux Automotive Coatings moves forward, it stands ready to drive innovation and support for bus and coach companies, backed by the combined power and expertise of Dulux and Nippon Paint. Dulux Automotive Coatings is looking to have a major 2025 by providing products, systems, service and support that deliver fantastic project outcomes for bus and coach companies. Look out for more product innovations as part of the range through the year.
For further information or to discuss how Dulux Automotive Coatings can support your needs in the bus and coach sector, please feel free to reach out to Rohan De Silva, who is always happy to assist and provide tailored advice at 0477 880 874 or rohan.desilva@dulux.com.au.
For more information on Dulux and the relaunch of FleetShield, visit www.duluxautomotive.com.au or contact national account manager Jason McColl at 0448 558 361.
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