Events are among the most effective strategies used by business-to-business industries, of which our sector is a part. Studies even show that 74 per cent of delegates have a more positive perception of an organisation after an event and, as consumers, 96 per cent who have a great experience are more inclined to open (and close) deals afterwards.
Events play a crucial role in promoting engagement, providing social interaction and creating memorable experiences. They are dynamic platforms where ideas converge, connections flourish and growth, innovation and collaboration catalyse. Their ability to bring people together and foster communication transcends the limits of virtual events.
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“Ubuntu [the essence of being human] speaks about our interconnectedness,” Bishop and theologian Desmond Tutu says.
“We think of ourselves far too frequently as just individuals, separated from one another, whereas you are connected and what you do affects the whole world. When you do well, it spreads out…”
With the multitude of transport events happening this year, not to mention those within the Bus Australia Network (BAN), it may be timely to remind ourselves of this essence or importance of being interconnected.
1. Power of face-to-face: We’re dominated by emails, video calls and instant messaging daily; in-person gatherings provide a unique opportunity for genuine, personal connections.
2. Knowledge- and learning-sharing: Knowledge-sharing opportunities via insightful keynotes, workshops or panel discussions offer access to a concentrated pool of expertise that can accelerate learning and expand perspectives.
3. Beyond networking: Digital networking has its place, but live events offer what screens can’t – coffee breaks and social get-togethers, perhaps over a tipple or two! These provide fertile ground for spontaneous connections and collaborations, leading to partnerships, innovations and business opportunities.
4. A sense of community: Whether local or across the pond, participants share a common interest or purpose that create personal and professional relationships, and valuable support networks.
5. Credibility-building: When organisations actively participate in or host gatherings, they position themselves as thought leaders and industry experts which builds trust and credibility.
6. Insightful: Events generate a wealth of attendee facts, all valuable to better understand the people and organisations that make up our sector.
From April 2025, you can look forward to the following BAN conferences and major events in a city near you:
- May 16-17– BusSA Conference (Adelaide, SA)
- May 31 – TasBus AGM and Networking Event (Campbell Town, TAS
- July 18 – BusWA BCI Bus Show (Perth, WA)
- October 1-2 – BusNSW Conference (Hunter Valley, NSW)
- October 29-31 – BIC National Conference (Perth, WA)
Get in touch directly to find out more about state association events and how you can do your bit by supporting your local BAN member via partnering or attending.
In the end, live bus and coach events still matter because their essence celebrates bussie connection on every level. When we recognise and embrace the lasting significance of these events, we can be at the forefront of innovation, community building and brand success in today’s ever-changing interconnected landscape.
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