ABOUT AUSTRALASIAN BUS AND COACH
For 30 years ABC has been the number one source of news and information for key decision makers in the bus and coach industry.
The Transport Census 2012, a survey of 962 transport operators undertaken by market research firm The Seed, confirmed this.
The landmark survey found 90 percent of bus and coach operators surveyed ‘frequently’ or ‘regularly’ read the monthly magazine.
Additionally, 34 percent ‘frequently’ or ‘regularly’ visit ABC’s daily news website BusNews.com.au and read its weekly e-news bulletin.
The survey also confirmed that ABC readers are key decision makers, with 69 percent owners or managers of bus and coach businesses with between 1-10 (35 percent), 11-100 (28 percent) and 100+ (12 percent) vehicles and responsible for purchasing decisions across a wide range of products and services.
The reason is simple: only ABC delivers the depth and breadth of news and information they need to effectively run their businesses.
Daily online ABC breaks the big business and industry news stories of direct relevance to owners and managers — also conveniently delivered direct into the inboxes of leading operators every Friday.
Monthly ABC magazine delivers not only the best equipment reviews but comprehensive coverage of the latest industry news and issues, case studies of how operators are dealing with them, advice from industry experts on a diverse range of business issues, as well as its exclusive bus sales data and used bus classifieds.
Annually, NewBusSearch, Australia’s No.1 bus buyers’ guide, features specifications of all buses and coaches, chassis, bodies, seats and air-conditoning systems available on the market.
With such reach and frequency it’s no wonder leading bus and coach operators choose ABC to keep their BUSinesses moving! (September 2013 CAB audited circulation: 4,388.)